The E-Voter Institute just released a new study that looks into how voters find information about candidates and how they become involved in political campaigns. It shouldn’t be surprising that using the Internet, and especially social tools, is on the rise.

Here’s a great example of a group of concerned citizens getting together and raising over $463,000 in 8 weeks to help improve their local schools.

For the organization or politician seeking to disseminate a message, social media keeps them informed about the public sentiment, hones their message, delivers it to specific audiences and allows for that message to be spread through personal networks.