The E-Voter Institute just released a new study that looks into how voters find information about candidates and how they become involved in political campaigns. It shouldn’t be surprising that using the Internet, and especially social tools, is on the rise. The Obama campaign showed how successful it can be and this study illustrates the continued increase in the voting populations’ search for information over the web. What’s really interesting is that the search is much more active, thanks to tools like Twitter, Facebook, blogs, and other social sites. Voters are engaging in a new way that goes beyond watching a tv ad or reading an article in the paper. They are sharing with friends and family, they are talking online with co-workers and they are engaging candidates. The study shows it is true irregardless of age, political affiliation, gender or other demographic. Any candidate in this day MUST understand this dynamic.
To read more, click here: Persuading and Motivating Voters: What Will it Take in 2010?
