Business has figured out the beauty of search engine optimization but political candidates and organizations are just getting in the game. I saw a great interview on ClickZ with Josh Koster of Chong Designs after the recent Search Engine Strategies show in New York City. He talked about their use of search in the Al Franken Senatorial campaign that were fascinating. Check it out:
http://blog.clickz.com/090407-125656.html
By using keywords to grab specific audiences who would likely be interested in your cause or issue, and using geotargeting, search can provide direct avenues to new groups of supporters. This is clearly a trend that will be exploding in the months and years to come.
